Do you manage a shipping industry social media page? If so, you may wonder how you can make businesses and customers more aware of your brand. This post will look at some ways your social media campaign can reach its destination safely. Also, learn how you can purchase likes for your Instagram through ViralGrowing.
Know Your Audience
The first step is to build a social media campaign based on your audience. This will depend on several factors. First, your industry itself. Are you a maritime shipping organization? Do you ship domestically? What products do you ship? Who are your clients? Who are their buyers? Creating an ideal image of your audience can help you to build content that will attract more followers.
Highlight Your Employees
When using the shipping industry, many people do not think about the people who make it happen. Every day, some hard workers do their best to bring the package from point A to point B. One way you can celebrate these employees is to make posts highlighting them. Post a flattering picture of them and give insights into their daily lives. This helps to humanize the business and show that you care about your workers.
Post Interesting Content Relating to Shipping
One piece of common knowledge for any brand profile is to avoid being too sales-y. You don't want to talk 24/7 about how fast your shipping is compared to other brands, and you don't need to spend too much time talking about your pricing.
Instead, post content that your clients may find valuable. Discuss the latest technologies shipping companies use to track their inventory. Create infographics with interesting facts about the shipping industry. Update your audience with the latest news.
Doing this will attract new followers who will see you as a valuable source of information. Don't be afraid to tie this content into your industry, giving your audience a subtle nod that they should try out your brand.
Photography and Videography is Key
Another way your shipping business can thrive is through more behind-the-scenes content. This content can be improved even further if you have someone who has a knack for taking photos or videos. Leverage AI video generators to create engaging and professional content without the need for extensive video production experience.
As a shipping company, you may snap a photo of your boat leaving the dock during sunset or post a satisfying video of your packages being unloaded or loaded. People love these aesthetics and will share your photos and videos. This will help you attract an even wider audience and possibly more clients.
Post Case Studies
When you do post content relating to your shipping business, case studies are always a winner. These studies can show a client who had issues shipping their products relying on your company. You can look at challenges and how you overcame them. Showing how much profit your clients made because of your involvement also can help.
One case study that will attract more clients is about how your business helped a client who needed time-sensitive materials or products. Many people are weary of using shipping companies because they worry about them not delivering on time. Show examples of your company going above and beyond to help a business bring its goods home.
Target Locally
If you're a small shipping business, you may not have much worldwide/domestic presence, or high experience in freight management. You may specialize in a particular area of the country or one town. If your social media profile is targeting worldwide customers, you may not gain much value out of that.
Luckily, you can target local areas. One way is to use keywords and hashtags associated with that place. Another way is to run an ads campaign and have it target a specific country. To effectively target local customers, consider using targeting tools like Facebook Ads Library to identify and reach specific demographics and interests within your desired location. As your business expands, you can reach other areas. But for now, focus on the area that will attract the most customers.
Make it a Place for Interaction.
Your social media page may have people asking questions or even sending you DMs. As a shipping company, you may feel like social media is not the place to have a discussion. However, this is not the case at all. You can answer basic questions or redirect potential leads to your other contact methods through DMs. If people leave comments, you can answer or like them to show that you are listening. You don't need to respond to every single comment or message, but give some communication to your audience and potential clients.
Just like with any other business, clients will want to work with you if they feel their voices are being heard. By turning your social media into a place where people can express themselves and be listened to, you can attract more clients.
Post Deals
Again, we recommend that you don’t be too sales-y when you post on your shipping company’s social media. But when you do, you should post deals that will give clients who are on the fence some FOMO. FOMO, or fear of missing out, will prompt someone to take advantage of a deal before it expires or before everyone takes advantage of it.
Be Consistent and Adjust Your Strategy
Finally, your shipping company should be as consistent as possible on social media. Using a social media scheduling tool, post at least three times a week and at times when your target audience is awake. If you are inconsistent, you may not attract the audience you're looking for.
Also, you should review your social media strategy every month. Are you attracting new sales? Do you have a wider audience? Is the audience you’re obtaining part of your target demographic? If so, then continue what you’re doing. If not, you may need to change your content strategy in some way.
Final Thoughts
Growing your social media profile as a shipping company means following basic social media growth rules, along with personalizing your content to be centered around shipping and business. Doing this can help your company thrive, leading to an increased presence and potentially more clients. We hope this article was helpful to you.
