Within the international shipping industry, it can be hard to stand out. There are many companies that compete against each other for the largest contracts and so any new businesses can struggle to be heard. Technology has already made some huge changes to the industry over the past 10 years and even more recently. For many businesses, technology can be the perfect tool for standing out from the crowd.
To prove this, we are going to look at some of the ways that shipping companies can use technology to stand out and promote their business. Read on to find out more.
Going Digital
For many years, shipping companies have required their staff on the ships to fill out physical forms in order to keep things running smoothly. Of course, as technology has progressed, the need for these physical records has declined. Now, innovations in technology allow shipping companies to go digital and still run smoothly. While there are many companies with paper-less operations, there is still room for improvement. New tools are created all of the time and so any businesses hoping to stand out could utilise the latest tech and use this to attract new clients.
Improving Online Presence
Another way that shipping countries can use technology to stand out is through their online presence. To stand out, you need to be visible and the best way to achieve this is through search engine optimisation. In the shipping industry, there are many keywords that can be targeted, and link building can also be beneficial. It might be worth checking out a link agency who can help to boost the authority of the business’ website. The industry leaders will likely use SEO so smaller brands should do what they can to compete.
Social Media Marketing
Social media marketing might not sound like something that is really relevant to international shipping companies, but it can be an incredible tool for many. The beauty of social media is that small businesses can compete with larger ones and this is all thanks to the way in which technology has innovated. To stand out, an international shipping company could create video content showcasing the ‘behind the scenes’, answer customer queries and much more. Social media is a powerful tool and any shipping companies not using it to stand out are seriously missing out.
Staying Ahead of Trends
The world of international shipping has huge potential and as new technology continues to be invented, tools are at the disposal of these companies. To stay ahead of the competition, shipping companies must learn how they can use any innovative technology and use it as a USP or promotional tool. Over time, technology can make operations much easier and error-free which has a positive impact in the long-term. By staying ahead of trends, these companies can continue to evolve.
If you are running an international shipping company, you must make sure to utilise technology to stand out from the tough competition in any way that you can.
