Deciding to ship your products or on behalf of others is a significant business step. International shipping helps you reach markets that you would otherwise have a hard time accessing. To succeed in international shipping, you have to understand your target customers’ culture, tastes, and online behavior. You also have to invest in a marketing campaign. Marketing can be a bit tricky for many business owners. But worry no more, you have come to the right place.
Do you want your international shipping business marketing campaign to be successful? Use these 8 proven and tested tips!
1. Start Small with Your Marketing Campaign
You might be raring to go, but you need to start small in your marketing campaign. It’s impossible to market to every single person all over the world who has internet access. It's also overwhelming. The best strategy for running an effective marketing campaign is starting small and expanding gradually.
You can decide to start with your local community as you gradually expand your marketing campaign. The advantage of starting small is that you will learn what does or doesn’t work. With this kind of information, you will strategize a much successful marketing strategy to expand your marketing campaign.
2. Create Awareness of Your Business by Having a Professional Website
Thanks to the internet, the world has become a global village. A person in India can access your products even if you are based in Australia. For this to happen, though, your website needs to be professional. Having a professional-looking website is critical if your products are to gain credibility. Remember, the person in India might not have heard about your business.
A successful marketing campaign on your website should show people interacting with your products. Demonstrate how your products solve a particular problem or offer a solution to a specific challenge. If you do this, your marketing campaign will bear more fruits.
3. Use Other Avenues Like Email Marketing and Press Releases
Another powerful tool to use for your international shipping business marketing campaign is email marketing and press releases. Offering helpful information to your audience through email marketing is another excellent marketing tip. When you build trust, you become the international shipping business of choice for your clients. To improve your email marketing, you can have a free press release distribution in the countries you are conducting the marketing campaign. A press release takes your product before many eyeballs. The more eyeballs your product interacts with, the higher your chances of conversion. In other terms, the more people know about your product or service, the more likely they are to buy from you.
4. Make Sure Your Website Has High-Quality Content
You cannot have a successful marketing campaign if you don’t offer value to your audience. Content keeps your audience engaged. This engagement is vital for your marketing campaign. Remember, the content you post on your website should be related to international shipping. When you offer valuable information, you create a relationship with the target audience, this information will help you start a successful blog.
You can offer valuable information on your website through:
- Listicles
- Articles
- Blog posts
- Infographics
It’s this relationship that will help you drive your marketing message home since you already have a relationship with your audience.
5. Take Advantage of Social Media
According to statistics, people spend 145 minutes per day on social media. You should take advantage of the various social media platforms to market your international shipping businesses. Some of the social media platforms you can use include:
- YouTube
When using social media to market your products, know the message you want to put across. Do you want to increase your brand awareness, or do you want to direct more people to your website? Having a clear goal for your social media marketing campaign will help you develop the right message.
6. Offer Your Site in Different Languages
Remember, your business is international shipping. It’s, therefore, a good idea to translate your website to different languages. You can translate your website to:
- German
- Italian
- Koran
- Spanish
- Chinese
- Vietnamese
When a customer can read about your products or services in their language, they will be inclined to try out your product. Translating your website to different languages helps you get your message across to clients worldwide who don’t understand English. You can get translation services from professional translators. Your initial marketing message mustn’t be lost in the translation. Otherwise, your message might not get home.
7. Get Positive Reviews
Another great marketing strategy for your international shipping business is to get positive reviews on authoritative sites. Remember, before a customer tries your product, they will first read reviews. A review of your business or your products will gain much-needed media coverage, increase your product’s awareness, and build your brand.
You might be wondering how your shipping business will gain positive reviews. Search for authoritative sites that would be interested in reviewing your products. Make sure that your business delivers on your promise. Otherwise, the review will be less than stellar. A poor review can be more damaging than helpful to your brand. Thus, the aim is struggling to increase your online presence. You can buy positive reviews from trust customers. Real positive online reviews are proven to be a big factor in creating brand awareness.
8. Hold A Contest
Another great way to market your shipping business is to create a contest. It's better if the contest shows your clients interacting with your products or services. You should encourage the contestants to share these photos widely. Offer a reward to the contestant whose pic garners the most votes or views.
Remember, different platforms have different rules and regulations. Be careful to follow the guidelines. Otherwise, you risk a suspension or the closure of your account.
You can’t have a successful contest if you don’t have set rules. Ensure you share the rules and laws of your contest with the participants. Make the prize worthwhile. If the participants know they are competing for an interesting prize, they will be much more inclined to participate.
Clients are the backbone of any business. To attract customers, you need to market your international shipping business. If you want to grow your business, you should create awareness of your brand by having a professional website, take advantage of social media, use email marketing, and hold contests. Remember, you also have to be as good as you say. Otherwise, customers will get disappointed when they realize you cannot deliver on your promises. You will lose customers and, worse still, gain a negative reputation. If you use these 8 marketing tips for a successful international shipping business, you are bound to see an increase in clients. Happy marketing.
