The world of freight management is high-stakes, high-speed, and constantly changing. And that means that certain innovations are always on the horizon, ready to change the entire industry, usually for the better.
Over the last generation, audio changes as innovations in the freight industry have greatly transformed how digital freight management works affordably.
Let’s dive into just four of the many ways that this has happened and how it has ultimately helped freight management for the better.
Sound Effects For Marketing
Brand identity is downright mandatory in this industry and sound has become a major part of creating the right sort of brand.
Over the last few years, freight management companies have started to use more and more sound effects in their marketing plans as a way to stand out from the rest of the pack and connect with customers and employees.
How does that work? Usually, a type of AI SFX is used in marketing materials. A company could come up with a particular sound that they use again and again, played at the end of ads, like a certain sort of jingle or theme song.
This will soon connect with audiences and potential clients and it’ll get stuck in their heads. This is marketing 101 and it can work wonders for a company that is trying to create a personality and brand that is very memorable.
Real-Time Audio Broadcasting
Perhaps the biggest innovation in audio regards the use of real-time audio broadcasting during shipping events. This tech lets companies provide live updates to all parties involved, including stakeholders and employees.
In the past, anyone involved in a shipment would get updates via the web or on their phones. They would hear what has changed, and what to expect, and would be given a fairly accurate timeline. But with audio innovations, people are much more involved and get real-time, up-to-the-minute updates that make it feel like they are in the driver’s seat.
This is ideal in a number of scenarios, but especially when a party is in a time crunch and the items being shipped are time-sensitive or even dangerous. Now every step of the path can be monitored and the correct plans can be made.
Audio Analytics
The use of audio analytics in maintenance routines has also revolutionized freight management in some major, surprising, and truly beneficial ways.
Today’s modern tools are able to analyze sounds that are created by machines and cars, and that allows companies to predict potential failures in their systems long before they pop up. In the long run, this will greatly decrease any sort of financial losses and downtime that a company will suffer from.
When a company has to ship something all the way across the world to a country like Australia, it has to ensure that everything is working as it should.
All tools in freight management need maintenance, from cars to trucks to machinery. Through audio analytics, their problems can be diagnosed long before they disrupt the business and create huge headaches.
Better Training
Training is, of course, very important for every kind of industry, but especially freight management. Because this sort of work is so complex, training is paramount and if it’s not handled well, the entire operation can fall apart.
Audio experiences have grown more immersive and helpful recently because of changes and growth in training. These experiences rely on the use of spatial soundscapes and 3D audio to make realistic and reliable training that is easy on the ears and also incredibly helpful for incoming employees and even those who have been around for years.
From training for emergency situations to how to use powerful machinery, this sort of audio training can get the job done and help an employee become more comfortable and reliable.
Final Thoughts
The world of freight management has changed so much over the years and the use of audio has been a huge part of how it has advanced. Today, audio is relied on for multiple things in freight management, from training to sound effects in marketing to analytics that will prevent future breakdowns.
There isn’t one part of freight management that hasn’t been advanced because of modern audio and in the years ahead, this kind of audio will only get better and, therefore, the entire industry will benefit.
