Global eCommerce sales are forecasted to rise by 19% this year, this is the time to start taking the online marketing plan in a much more serious manner. It starts by optimizing the website and company logistics as well for the consumer market that awaits their presence.
The consumer market today is competitive to the highest order and is hungry for top-notch service as well. No matter how well the business has been doing and how young or old it is; when they look towards upscaling their online commerce and business capabilities to boost profitability, this should be done keeping a logical viewpoint in mind by all online retailers.
We will now explore three critical considerations worth watching whenever a business looks forward to or has scaled up its online business. Ranging from re-adjusting digital marketing strategies to increase the shipping capabilities to keep up with rising regional and global demand.
Factors to consider when scaling up online business channels
It is time that shipping businesses act in the best interests of their eCommerce business unit to ensure it is made on the right foundations and that its growth potential can be completely realized. Let us have a look at the factors worth considering.
1. Giving user experience good attention
An online store’s presence is simply not enough in converting customers because today’s online marketplace is crowded. Even if the store looks unreliable, if it is designed poorly especially when it has confusing navigation, content that is hard to read and page loading speeds being really slow, then this will adversely impact user experience and their ability to interact with it.
Thereby, no user will buy from that store. Keeping this in mind, if any business wishes to boost and maximize the potential for profitability, they must optimize their website keeping top-notch user experience in mind (Even experts at TechnoFuss agree with this point).
For shipping businesses and companies to improve user experience, they must ensure that all products are placed in clear and proper categories. They should be easy to navigate and explore, with both a single mouse click and a single tap on the screen.
Studies and research have exhibited that 49% of all internet traffic is now coming from mobile devices. For this to be utilized, the shipping business must ensure that its website is responsive, fast and user friendly on mobile phones, desktops, laptops, and tablets.
Minimalism is a good choice that ensures the website’s design is clean and simple to ensure users can easily find what they are looking for with the least amount of disruption.
2. Creation of top-notch content
Communication is key in all aspects of the business (and life itself). If a business wants to communicate its brand effectively as well as showcasing the products to their target audience on a screen in a completely visible manner, the first thing they should do is optimize their content.
Content is king and content marketing is a powerful medium for convincing users, visitors and customers alike to invest in the products/services offered (i.e. buying them, making a purchase). Content that has been optimized as per the principles and criteria of major search engines in a natural, sophisticated and communicable way will help businesses reach more audiences than ever (including those that were once unreachable).
Even when it comes to emailing them, the email marketing campaigns should be optimized as such that they open in all kinds of email inboxes (Comcast email included).
It is up to the shipping company whether they create an in-house content marketing team in their marketing division, hire freelance content marketing specialists or appoint a full-service content and digital marketing agency who will be carrying out the needed research on keywords and audience in making content attracting potential and genuine customers.
It would be a plus point if the shipping company carries this out themselves, as they will improve their focus on giving users and customers alike the things they have been looking for and that is key to their success.
Identification of core keywords and making content that incorporates all these terms in both natural and logical ways should be the first thing whenever the organization looks to reach a wider audience and upgrades the business in the long run.
3. Giving the logistics strategy some serious consideration
It is a good thing when an organization seeks new customers and actively optimizes the online store as per the preferences and tastes of their respective target audience. But when the shipping and logistics plans are neglected over this rising demand from consumers, then the brand’s reputation will take a big dip.
To counter this, all small and emerging businesses must look for the best shipping and transportation companies to help them meet this demand. This can be done through planning in advance which will help the logistics strategy support the digital strategy in meeting complete customer satisfaction from all angles.
Conclusion
When the business is preparing to take the next step towards scaling the online business on an upward trajectory, there are a lot of critical points to consider when chances of success are being maximized.
The above insights will hopefully give shipping businesses the base they need for making a top-notch and sustainable strategy for eCommerce which will boost user experience and help the company handle the increasing customer base diligently and nicely.
