The key to success in any industry is attracting new customers. This allows you to boost your profits, grow as a company and corner the market which is how you become the key player in your industry. Attracting new customers is no easy feat, however, regardless of the industry that you are in and it will require planning and effort to bring in new customers. Not only this, but it is vital that you do not neglect your existing customer in the process so keep customer retention strategies in mind too. Here are a few ways that your business could attract new customers.
Word-Of-Mouth Marketing
It is much easier to acquire new customers when you are getting recommended by your existing customers. It is for this reason why it is such a good idea to seek reviews by customers and to en-courage them to recommend your company to their network. This can be achieved through:
- Follow-up emails
- Customer referral schemes
- Influencer marketing
It is, of course, important that you are providing an excellent and good value for money prod-uct/service in order to benefit from word-of-mouth marketing.
Improve Brand Reputation
When choosing a company, a consumer is much more likely to choose a company with a great reputation. This means that you need to find a few ways to make your brand a big name in the industry and more attractive to the consumer. This could include improving appearances, such as taking private jets to Los Angeles for business travel and taking lots of photos to show that you travel in style. Jet charters are becoming more affordable but is still seen as a form of transportation for the global elite. Also, improving your company web-site is critical in XXI Century, as it is vital to have any kind of online tools for customers convenience with powerful functionality, such as Logistics Explorer, Tracking System, Load Calculator, Cargo Wizard or Route Planner.
Promotions
Every consumer likes to take advantage of a good promotion, and you can use this technique even to attract customers who are loyal to the competition. It is then a case of converting them and making them a regular customer through your quality of customer service and product/service. A few good promotions to run include:
- New customers get X% off
- Buy one get one free
- Spend $X amount get X% off
- Free shipping on orders over $X
Strategic Alliance
Forming a strategic alliance is a smart way to get access to an entirely new base of customers. This will involve finding a business with a similar target customer but one which is not a direct customer and then recommending each other’s businesses in the form of incentives to the existing customer base. This can be a great way to expand your network and it is always helpful to have another business in your corner.
Acquiring new customers is one of the biggest challenges that a business faces yet it is also crucial for growth and success. If you are currently struggling to land new customers and you are not sure why then consider any of the above strategies which are all highly effective no matter what industry you are in. It is then a case of retaining your existing customers while acquiring new ones to boost your business.
