These days, international trade is truly more developed and interconnected than ever before. The fully globalized world has brought us trade with a hitherto unprecedented intensity and volume. This change has also given way to hugely increased profits for both manufacturers and carriers. And on the other hand, customers have been able to reap the rewards of having access to a global marketplace. Unfortunately - such an increased volume of international shipping has made shipment tracking more complicated. And that’s an issue we’re going to explore in this article!
Importance of Shipment Tracking
So, why is the ability to track shipments so important in this day and age? Quite simply - because even everyday items are being shipped halfway across the world. If this chain of commerce is going to continue working uninterrupted for the foreseeable future, and if far-flung manufacturers can reach alternative markets with their products; international shipment tracking needs to be both simple and efficient. This is important for both customers and manufacturers alike.
The first tracking capabilities for consumer goods and products appeared as an avenue for timely and correct information flows - especially concerning expected delivery dates. After all, from the customer perspective, that’s the most important thing - knowing with certainty when their ordered packages will arrive. But don’t think that shipment tracking is solely beneficial to the consumer side; retailers and manufacturers need such techniques as well, in order to gather as much consumer data as possible.
Package Tracking As A Service
In the current market, efficient and accurate package tracking is not something that’s viewed as an interesting bonus feature of a shipping service; it’s something customers view as integral - a part of the service that needs to be included by default. If you take a look at industry titans like FedEx, Amazon, or the UPS - all of them provide real-time tracking capabilities for their packages.
Unfortunately, when it comes to larger industrial shipments across the world; companies, industries, and retailers working with those are struggling to maintain the same level of efficiency in logistics and customer support related to shipment tracking. But that’s something that any kind of client increasingly expects. International moving companies like easymovekw.com testify to this as well; their clients often demand real-time tracking of their household goods!
Any company looking to remain competitive in 2020 should know that simplified and easily accessible shipment tracking is a must-have on its service portfolio. Any enterprises that miss out on this could face losses because of customer dissatisfaction, as well as potential delivery and distribution issues.
Adverse Consequences of Being Outdated
As we’ve mentioned just above - lagging behind on contemporary shipment tracking solutions could make you lose an edge to more outward-looking shipping business competitors. After all, if you don’t include tracking capabilities that are simple enough for anyone to use; your clients and customers won’t have a way of knowing the status of their packages.
Such uncertainty could lead to buyer anxiety - while not too dangerous over the short term, in the long run, this will cause diminishing returns regarding repeat customers. Plus, if a multitude of your customers is not satisfied with their shipping experience - you can suffer direct hits to your profit margins as well! In this day and age, even shipping companies can face social media backlash or bad reviews on customer feedback websites. If such customers go into detail about why they felt your shipment tracking was lackluster, your online lead conversion could suffer.
Being On The Cutting Edge
E-commerce represents an integral part of freight shipping these days; so online outreach efforts to consumers shouldn’t be disregarded by freight carriers who want to remain at the forefront of their industry. Technical improvements like freight management software and barcode scanning must be a part of every shipping company’s development plan. Such changes allow for conclusive on-site reporting, as well as precise tracking of customer data and packages. Over time, this increases customer satisfaction by quite a lot.
One Tracking System
All of the reasons above have led Searates to the construction of our online freight marketplace with unified and simple shipment tracking capabilities. We employ a container tracking system that allows users to pinpoint the exact position of any container in our system on the world map interface.
If there are any delays that users should know about, this system will calculate the shipment’s storage time in any transshipment ports; users are instantly notified of any delay accordingly. All logistics service providers have benefited from our simplistic and easy-to-use shipment tracking system.
Customer Retention
As we’ve described above, international shipment tracking isn’t just important in terms of customer curiosity. Seeing as all clients value precise data and information these days, the shipment tracking system is actually a customer retention tool as well. Having such a system installed on your company’s website means that your customers won’t be visiting any sites with shipping lists, or competitor websites; the client return rate to your website gets a valuable uptick. These sorts of contemporary tech solutions transform your company into a truly digital enterprise; one that’s equipped to handle all of the challenges of the 2020 marketplace.
Conclusion
As you can see, the world of international shipments has evolved quite quickly in just the past couple of decades. The hugely increased volume of international trade has led to greater competition in the world of freight transporting; meaning that each company must fight for its place in the sun.
With that in mind, state-of-the-art international shipment tracking features are pretty much a necessity, if you want your company to succeed in the ever-evolving market climate of international trade and transport!
